Hines said he was pleased that the Fallout Shelter app stayed a secret until Bethesda’s Todd Howard announced it on stage at a press event at the Dolby Theater, the Hollywood venue where the Oscars take place. “To take such a light approach to monetization compared to other free-to-play games - we felt like we wanted to err on the side of caution and make it very unobtrusive, make sure it was fun first and foremost. Fallout Shelter is doing amazingly well, with no real buildup,” said Pete Hines, vice president of PR and marketing at Bethesda Softworks, in an interview with GamesBeat at E3. The fact that it is showing up on the top-grossing ranks means that players are buying a lot of stuff. But players don’t have to purchase anything at all in the free-to-play game. You could expect Fallout Shelter to be popular as a free download. Clearly, the release of the mobile app on iOS gave the charged-up fans a chance at immediate gratification. Those fans have to wait a long time for the video game to arrive, but they can scratch their itch for Fallout in the meantime with a mobile device. Bethesda released the Fallout Shelter app, where you can help survivors happily live out their post-nuclear-war lives in a fallout shelter, on Sunday evening, the same day when it announced to thunderous applause that its Fallout 4 video game will be debuting in November.
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